Microsoft Tag

Tag was a mobile scanning system that allowed merchants and advertisers around the world link digital content to physical content. Through a system of "QR Code-like" emblems, along with cutting edge image matching technology, Tag's mission was to give customers an augmented type reality while interacting with ads, labels, posters, and even the products themselves. I was tasked with creating the customer experience on the mobile platforms, including Apple, Android, and Windows Phone, as well as how that experience would be an extension of the website and backend systems. All this while inventing and creating a well branded product.