Universal Shopping Experience

My directive was to transform the merchandising category pages on mobile to be more engaging for customers. My approach led me to shift the entire thinking of stakeholders to better understand a need for design guidelines and standards, in order to bring a unified design layout and visual style to all of Amazon's store platforms. I designed templates and tools for cross-team implementation, along with design guides for marketing teams to create a new pipeline of graphical, immersive merchandising. With the use of responsive design assets and easy to follow processes, I was able to shift, change and enhance the basic category pages across Amazon's vast marketplace, both on desktop and mobile.